Future competition not only exists in the products and channels, but also exists in the resource\nintegration and terminal consumers. O2O mode is new commerce model which does a deeper explore\nto the sales channels, and has a very good prospect. But there are certain obstacles in its development.\nThis paper analyzes their respective advantages of two kinds of sale models under the\nbackground of electronic commerce, including online electricity sales mode and offline store sales\nmodel. Then it points out the problems that are needed to solve in the development process of\nO2O mode. At last, this paper analyzes the five networks needing to be built in the process of O2O\nmodel integration.
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